One advantage of a business videoblog (vlog) is that you can show parts of your business that no one else would normally have access to. You can show the world what your work process is like, or how you take an idea from its bare concept into full implementation.

If you're an artist, musician, or filmmaker, this behind-the-scenes look will fascinate your fans and help promote your work. If you're a businessperson with a product to sell, showing off the parts of your development cycle that are cool or effective gives your customers greater insight into your business and greater pride of ownership of your products.

Naturally, you'll want to keep in mind that some of your processes may be protected information, trade secrets, or otherwise not for public knowledge. (After all, your competition is part of the public.) If you own the company and want to disclose everything, that's your business. If you aren't the owner, though, you might want to run your vlog ideas past the corporate attorney, as well as the owner.