Animation is almost a no-no in business sites. Clever spinning buttons and animated characters look silly or unprofessional in most business sites. Multimedia can also bog down pages and create problems for users.

Yet motion can be fascinating and attractive. So use it correctly — consider creating a simple animated sequence that shows your product in use, or include a multimedia clip of the head of the company talking about what the company does. These elements can be easily skipped or avoided by those who don't want to use them, but will go far to make the site more interesting for everyone else. Putting an animation up as an introduction that users can't easily skip is a no-no.