eBay is a person-to-person marketplace. Although many sellers are businesses (like you), the perception is that sellers on eBay are individuals (versus businesses) earning a living. The homespun personal approach goes a long way to being successful when selling on eBay. One of the reasons many buyers come to eBay is that they want to support the individuals who have the gumption to start their own small enterprise on the site.

After you've written a brilliant title for your auction, prospective buyers click your listing and scroll down to your description. Do they have to dodge through pointless verbiage, losing interest along the way? Or do you get right down to business and state the facts about your item?