Auctions represent the first point of entry for your prospective buyers. Although a single item caught their interest, you want to broaden that interest into multiple purchases by showing them the rest of your wares. Do that by including several links to your About Me page throughout the auction text. In the links, entice customers into clicking by telling them why they should do it. Save money with combined shipping and add another rarity to your collection sound a lot more intriguing than click here to visit my About Me page.

After you get customers to the About Me page, present your products and services in an easy-to-understand way. Tell them what kinds of products your auctions usually offer and show off your expertise and convince them that you're the expert in this market. Give them information about your products. Promote your Web site. Whatever you do, make it interesting and useful to your buyers.