Companies make catalogs for one simple reason: to sell more products. Why not take a page (pardon the expression) from their work by creating a simple online catalog of the wares you offer through eBay? An online catalog spurs add-ons to current sales as well as helps buyers plan future sales because they know that you can help them find particular things.

If you do the list in your eBay About Me page, make sure that you limit it to the items that you sell on eBay. You can put a link there to your Web site that says something like See our Web site for our complete product catalog, but eBay's rules don't allow direct solicitations to purchase things outside of the auction service.

Make sure you include specific mentions of special order and seasonal products. You never know when someone might want a bunch of winter holiday decorations in the middle of the summer because they want to do a "Christmas in July" party.