Sometimes it's up to you to explain business changes to your employees. Human nature resists change because of fear of the unknown; therefore, you must deliver your message of change as strongly as possible. Employees must realize that you're not making changes because it's the latest management fad, but that you have legitimate reasons for asking them to alter course. So, describe the need in vivid (but accurate) terms.

As you talk about the need for change, you must do so on two levels: the organizational level and employee level. It's hard getting people to buy in unless they have some clear idea of what changing or not changing actually means to them personally. For example, on an organizational level, you may be talking about improving customer service. To the person in the repair department, you may be talking about moving the repair service response from an 8 a.m. to 5 p.m. window to a 24-hour service.