When you want to set up a secure e-commerce Web site, there are a number of steps you must take. First, you need to apply for an SSL (Secure Sockets Layer) license. SSL is a protocol used to send secure data over the Internet. SSL encrypts data that is sent from the browser; the data is decrypted when it gets to the server. After you implement SSL, you need to build an e-commerce Web site that works with SSL to transmit data securely (usually to a credit card processor).

Compare this to the ease of encrypting buttons with PayPal! When creating a button with the Button Factory, all you have to do is click the Yes option to have your button's code encrypted. When you copy the encrypted code to your Web site page, snooping eyes won't be able to see any personalized information by viewing the source code for the Web page.