The cost of running your site day-to-day after its launch is easy to overlook. Don't forget that you must keep content fresh, maintain servers and databases, and generally keep things humming. Depending on the size of your site and your plans for updating content, ongoing support may consist of a room full of content producers, designers, developers, and others forging ideas into Web pages that are dynamically generated through the use of scripts. Also, a few full-time people working away on developing zippy new content, coding it, and posting it; or a single person spending a few hours a week reviewing your server's log files. Whatever the size of your site and your ambitions for it, you'll need to provide appropriate ongoing support. Remember to account for that in your budget.