The reason scribes of long ago invented upper- and lowercase letters was that they made phrases and sentences easier to read. When titles appear in all capitals, they are not interpreted as quickly by prospective buyers when their eyes dance over a search result or page.

Often, when somebody uses all uppercase in auction titles, it looks like a crazed salesman is screaming at the reader. Use upper- and lowercase in bold face type within your descriptions instead by using HTML. Read on to learn how.

It's okay to use uppercase letters for a few, select words in your title. Take a look at the titles listed here; decide for yourself which ones make effective use of capital letters:

• NIB Cloud Dome White Photo Background PORTABLE BOARD STAGE
• Rare LOU GEHRIG Authentic Signed 1934 baseball card NR
• HIGH RELIEF 1921 PEACE DOLLAR PCGS MS65 NR
• NEW NFL Bobblehead BRIAN URLACHER Chicago Bears Limited Edition
• NEW Ladies Black Wool Kenneth Cole Skirt $79 Size 8 NR
• BEAUTIFUL VINTAGE 23" ARMAND MARSEILLE DOLL

It's easy to see that in a page loaded with hundreds of listings, those in upper- and lowercase combined are easier to read.