Advertise with Us

From cooking to technology, and everything in between, is the leader in the how-to category and the ideal place to deliver contextually targeted messages.


  • Align your brand with the most trusted name in how-to. With more than 150 million books in print, covering 1,300+ topics, For Dummies is the most widely recognized and highly regarded reference series in the world. Since 1991, For Dummies has helped millions make everything easier.
  • Connect with an engaged audience on a robust multimedia site. is the first place to turn to when you are new to a topic or looking to learn more about a familiar one. Our robust content comes in a variety of formats, like video and step by step photo how-to's which gives users the content they need in the format they want.
  • Position your message alongside expert how-to content. Our experts present even complex subjects in plain English. Whether that means direction on how to hook up a modem or carve a turkey, people trust to tell it like it is, without all the technical jargon.
  • Categories include: Business & Careers • Computers & Software • Consumer Electronics • Crafts & Hobbies • Education & Languages • Food & Drink • Health & Fitness • Home & Garden • Internet • Music & Creative Arts • Personal Finance • Pets • Photography • Relationships & Family • Religion & Spirituality • Sports, Games & Outdoors • Travel

Advertising & Sponsorship Opportunities

Targeted Ad Placement & Exclusive Category Sponsorships
High-impact, content-embedded advertising placements will drive the right audience to your Web site. Available units: 728x90, 300x250, 120x60 article tools, sponsored text links. Targeting options are available.

E-mail Marketing
Gain exposure to our loyal subscriber audience by sponsoring one of our targeted weekly newsletters. For maximum impact, deliver an exclusive standalone e-mail where you own the messaging.

Pre-roll and fixed companion ads create a dynamic, multimedia message to our highly engaged audience.

Sweepstakes Sponsorship
This lead-generating platform provides an engaging, viral opportunity. Sponsorship receives prominent promotion throughout the site and in our newsletters. You provide the prize, and we take care of all the back-end details.

We create a custom-built For Dummies how-to learning center — on our site or yours — that delivers a high level of user engagement.

Custom Opportunities
Contact us and we'll work with you to create a customized program to fit your marketing goals.

Make Your Campaign Easier with
Contact Debbie Steinhauer, Brand Site Account Representative • Phone: (201) 748-6479,