Search Engine Optimization (SEO)

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Optimizing before Building Your Site

A fully optimized site is not built from the outside in — in other words, as a visitor conceives it. Instead, you build an optimized site from key concepts and keywords, and its pages never stray from [more…]

Using E-Mail to Enhance Search Engine Optimization

Making sure that your Web site is visible to search engines is becoming increasingly important as e-commerce competes for online revenue. You can extend your e-mail marketing strategy beyond the standard [more…]

Getting Into Customers' Heads via Surveys

You can conduct several different kinds of customer surveys, including demographic surveys, which help you determine which age groups, genders, races, and socioeconomic groups tend to use your business [more…]

Supporting Your PPC Campaign with Keyword Analysis

The foundation of all search-engine work is a keyword analysis. Doing a keyword analysis is really not that complicated and can mean the difference between success and failure to your PPC campaign. [more…]

How to Show Up in Local Search Results on Google

Much like the main Google search index, Google Local is the most popular local vertical search engine out there. Submitting your site to Google Local enables you to show up for local queries, appear on [more…]

Target Your Audience with the Right Search Engines and Keywords

In order to get the most bang for your SEO buck, you need to know who your target audience is, so that you can advertise with the right search engines and use the right keywords on your Web site. [more…]

Why People Use Search Engines: Research, Shopping, and Entertainment

To get a better handle on search engine optimization, it's important to understand why people use search engines, at all. Generally, people use search engines for one of three things: research, shopping [more…]

The Difference between Organic and Paid Search Engine Results

When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance [more…]

How Search Engines Gather and Organize Data

Ever wonder how search engines like Google, Yahoo!, Ask.com, and Microsoft Live Search gather and organize their data so quickly? Behold the wonder of technology! [more…]

Content, Popularity, and Architecture: Things All Search Engines Look For

To keep their results relevant, all search engines need to understand the main subject of a Web site. You can help the search engines find your Web site by keeping in mind the three major factors they’re [more…]

How Yahoo! Searches the Internet and Ranks Listings

When people search the Web using Yahoo!, they get back a combination of organic and paid results. If you work for a larger company, you might try Yahoo!'s Search Submit Pro to get an edge over your competition [more…]

How Google Searches the Internet and Ranks Listings

Among search engines, Google is the biggest fish in the pond. Using services such as PageRank and Google AdWords, they offer excellent organic and paid search results. [more…]

How AOL and Ask.com Search the Internet

In addition to the biggest search engines, some other smaller engines, like AOL and Ask.com, draw a pretty respectable number of hits. And, they use Google technology to ensure the best results. [more…]

Get Serious Customers with Vertical Search Engines

Vertical search engines are search engines that restrict their search by industry, geographic area, or file type. Google has several vertical search engines listed in the upper-left corner on its home [more…]

How to Decipher Search Engine Results

A search engine results page displays a lot of different information; in fact, you may not even be aware of all the different types of results you get. From vertical search engine results to related news [more…]

Use Blended Searches for the Best Search Results

Search engines have historically indexed Web pages based upon text content. Now search engines are displaying other types of content integrated (blended) automatically onto the search results page. The [more…]

How Online Behavior Affects Search Results

Search engines use a technique called behavioral searchto customize a results page based on the user’s previous search behavior. Behavioral search basically tracks the searches you’ve run and adjusts new [more…]

How to Opt Out of Personalized Results on Google

Search engines use a technique called behavioral search to customize a results page based on your previous search behavior. However, you might want to opt out of personalized results for a few reasons. [more…]

How to Narrow Your Internet Search for Images and Videos

If you want to quickly find a specific type of image or video file on the Web, there are ways to speed up your search. Vertical search engines and other file-type-specific sites [more…]

How to Search News and Blog Sites

If you want to find the latest news or blog buzz on a specific topic, you can use special search engines to zero in on only the most relevant results. Major search engines such as Google offer vertical [more…]

How to Perform a Local Search Using Online Maps

Searching maps on the Internet is a great way to get directions, and map searches are also a tool for you to advertise your company. Online mapping is a fast-moving industry where the technology continues [more…]

How to Improve the Search Engine Ranking of Your Videos and Images

Ranking in a vertical search engine is a lot like ranking in a general search engine. One way to maximize your chances of getting noticed is to optimize your video and images. You do this by tailoring [more…]

Name Your Web-Site Files for Better SEO Results

How you name the files on your Web site is important. A search engine looks at the filename as an indication of what's in the file, and so you need to use proper keywords as well as characters that spiders [more…]

How to Show Up in Local Search Results on MSN Local

If you want to appear in search results that are specific to your area, then you should list your organization with Microsoft's local search engine, MSN Local [more…]

How to Buy Paid Search Results on Google AdWords

If you want to list your ads so that they display in paid search engine results, you can use Google AdWords. AdWords is Google’s paid search program that lets you create your own ads, choose your keyword [more…]

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