Find out how your product and our brand make a perfect match

Working with the Dummies brand licensing program has helped us reach new customers, increase our market share, and has grown our business in the U.S. and a half dozen markets outside the U.S. We developed a new product line that has delivered fantastic results for over eight years.

Judy Raymond

For Dummies branded products span a range as broad and diverse as our bestselling books, including: accessories, apparel, crafts/hobbies, culinary electronics, food/beverage, gardening, health/beauty, housewares/home furnishings, music/instruments, online services, software/applications for all desktop and mobile platforms, sporting goods, stationery, toys/games, videos/videogames and more. Although each For Dummies branded product or service is unique, all are designed with the For Dummies promise in mind: making everything easier.

Case Studies

M&M Merchandisers/Kona Guitars
Acoustic Guitar Starter Kit For Dummies — Brand Licensing
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Simplicity Pattern Company
Sewing Patterns For Dummies — Brand Licensing
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