How to Choose Who to Follow on Twitter
Although most of marketing, including Twitter marketing, is a big numbers game, that approach isn’t always successful: More leads don’t always equate to more sales. Choosing who to follow on Twitter helps [more…]
How to Build Your Twitter Network
Building a Twitter network organically to market your company or product takes a long time. You find your friends and colleagues, you find people who are interested in what you have to say, and after a [more…]
Sending Commercial Messages on Twitter
If you are using Twitter as part of your marketing campaign, you may be tempted to send commercial messages to your followers. As a general rule, you shouldn’t bombard your customers and Twitter followers [more…]
Deciding What to Tweet About to Market Your Product
Figuring out what to tweet about for marketing purposes can be tricky. Your first inclination may be to start sending out tweets about your product or service. Come up with a clever statement, insert a [more…]
How to Define Your Target Audience on Twitter
Choosing your target audience is the first step in building your Twitter marketing plan. Choosing people to target on Twitters differs from choosing your market in a more traditional setting. When you're [more…]
Five Tips for Marketing on Twitter
Effective marketing on Twitter doesn’t require a lot of time. In fact, you need to spend no more than 30–60 minutes per day (in two 15–30 minute blocks) on Twitter. Here are some tips for how to be productive [more…]
How to Join In on Twitter Trends
Twitter trends are the most talked-about topics on Twitter. If you want to get in on a conversation about a local, national, or even global topic, you need to find out who’s talking about what. You can [more…]
How to Use the Facebook Comments Plug-in on Your Business’s Website
The Comments plug-in enables you to add a comments thread to any page on your website and allows visitors already logged in to Facebook to add comments. Users have the option to have their comments also [more…]
How to Create a Winning Facebook Marketing Strategy
Before you run blindly into the eye of the storm, you need to have a plan for marketing your business on Facebook. Achieving marketing success on Facebook doesn’t happen by accident; it requires a well-mapped [more…]
How to Integrate Facebook into Your Business’s Offline Marketing Campaign
Although you can use many great online tactics to enhance your Facebook presence, you can also promote your Page in offline ways, which may be more in line with your traditional marketing efforts — not [more…]
How to Create and Invite People to Your Business's Facebook Event
Facebook Events is a great way to get people together virtually or in person to support your business, brand, or product. Events is also an economical way of getting the word out beyond your normal in-house [more…]
How to Create a Facebook Ad for Your Business
Creating your ad in Facebook is quick and easy. Whether you create a text or display (text and image) ad, or build in social actions, such as a fan request, get your ad up and running in Facebook. [more…]
How to Add Applications to Your Business’s Facebook Page
Facebook created a directory to help you find an app that might enhance your business presence on Facebook. This directory provides quick and easy access to more than 52,000 apps in its library. [more…]
How to Follow Business Etiquette on Facebook
While Facebook grows, so do the surprising number of faux pas committed by individuals and companies alike. You can and must protect your business’s reputation on Facebook, as well as maintain the utmost [more…]
How You Can Increase Business with a Facebook Page
Whether you’re a local, a national, or an international business, Facebook can help you drive the sales of your products and services. So, establishing a Facebook Page can help increase your business. [more…]
How to Effectively Share Content on Your Business’s Facebook Page
Facebook is all about connecting and sharing, so keep that in mind when you create your business’s Facebook Page. Sharing is all about the content. Whether that content is videos, photos, comments, links [more…]
How to Adapt Your Business’s Page to Facebook Changes
When you enter the world of Facebook marketing, remember that Facebook is an ever-changing universe, and some of the features and guidelines you’ve grown to rely on could be in jeopardy with every new [more…]
How to Share through Your Business’s Facebook Page
Sharing is the new currency in social media marketing, including Facebook marketing. There’s a tangible value in creating content that people actively share. When a piece of content is shared in this way [more…]
How to Monitor Feedback about Your Business on Facebook
Facebook provides you with a unique way to keep your finger on the pulse of your fans. You can listen to feedback about your business from Facebook members in a number of ways: [more…]
How to Develop Your Business’s Facebook Content Strategy
When developing your content strategy for your business’s Facebook Page, remember that your Facebook fans want a different stream of updates than your Twitter followers, and your website visitors would [more…]
How to Integrate Your Business’s Facebook Marketing with Offline Campaigns
When you start to solidify your Facebook marketing strategy, you may wonder how to integrate your social network marketing strategy with your existing marketing plans. You can leverage your existing offline [more…]
How to Use Best Practices in Your Business’s Facebook Page Design
Facebook Pages, also known as Fan Pages, give your business a presence on Facebook to promote your organization. When you create a Facebook Page for your business, give some thought to basic design principles [more…]
How to Determine What Kind of Business Facebook Page to Start
Facebook Pages, also known as Fan Pages, give your business a presence on Facebook to promote your organization. Facebook Pages are the business equivalent of a Facebook member’s profile. [more…]
How to Create Your Business’s Facebook Page
Facebook makes setting up a Page for your business easy. (Keep in mind that you need to create a personal profile first.) Just log in to your personal profile account, and with some basic information about [more…]
How to Customize Your Business’s Facebook Page
Beyond certain universal elements, Facebook Pages allow you to customize your business’s Page to your liking. Most of the items on your business’s Facebook Page are movable, thanks to a very slick technology [more…]
