Advertising & Sponsorship

Delivering your message online and in our bestselling For Dummies books

From cooking to technology, and everything in between, For Dummies and Dummies.com are leaders in the how-to category and the ideal place to deliver contextually targeted messages.

Position your message alongside expert how-to content. Our experts present even complex subjects in plain English. Whether that means direction on how to hook up a modem or carve a turkey, people trust Dummies.com to tell it like it is, without all the technical jargon.

Contact:
Marco Symonds, Advertising Sales Representative
Email: msymonds@wiley.com
Phone: +1 201 748 7632

Online Advertising

  • Align your brand with the most trusted name in how-to. With more than 150 million books in print, covering 1,300+ topics, For Dummies is the most widely recognized and highly regarded reference series in the world. Since 1991, For Dummies has helped millions make everything easier.
  • Connect with an engaged audience on a robust multimedia site. Dummies.com is the first place to turn to when you are new to a topic or looking to learn more about a familiar one. Our robust content comes in a variety of formats, like video and step by step photo how-to's which gives users the content they need in the format they want.
  • Position your message alongside expert how-to content. Our experts present even complex subjects in plain English. Whether that means direction on how to hook up a modem or carve a turkey, people trust Dummies.com to tell it like it is, without all the technical jargon.
  • Categories include: Business & Careers • Computers & Software • Consumer Electronics • Crafts & Hobbies • Education & Languages • Food & Drink • Health & Fitness • Home & Garden • Internet • Music & Creative Arts • Personal Finance • Pets • Photography • Relationships & Family • Religion & Spirituality • Sports, Games & Outdoors • Travel
Dummies.com Online Advertising

Advertising & Sponsorship Opportunities

  • Targeted Ad Placement & Exclusive Category Sponsorships
    High-impact, content-embedded advertising placements will drive the right audience to your Web site. Available units: 728x90, 300x250, 120x60 article tools, sponsored text links. Targeting options are available.
  • E-mail Marketing
    Gain exposure to our loyal subscriber audience by sponsoring one of our targeted weekly newsletters. For maximum impact, deliver an exclusive standalone e-mail where you own the messaging.
  • Video
    Pre-roll and fixed companion ads create a dynamic, multimedia message to our highly engaged audience.
  • Sweepstakes Sponsorship
    This lead-generating platform provides an engaging, viral opportunity. Sponsorship receives prominent promotion throughout the site and in our newsletters. You provide the prize, and we take care of all the back-end details.
  • Microsites
    We create a custom-built For Dummies how-to learning center — on our site or yours — that delivers a high level of user engagement.
  • Custom Opportunities
    Contact us and we'll work with you to create a customized program to fit your marketing goals.

In-book Advertising

Deliver your message to readers who are attached an engaged by advertising in the For Dummies reference guide most closely aligned with your product. Our marketing and editorial team will work with you to develop placements which make your message stand out from the crowd.